Siemens Introduces Celebrity Patient Education Video in Support of Breast Cancer Awareness Month
· Siemens creates a video featuring Today Show host Hoda Kotb, sharing her story as a breast cancer survivor and conveying the importance of regular screening.
· The video supplying education to patients and the general public this October, in honor of Breast Cancer Awareness Month, is available online and for healthcare provider waiting rooms.
· The addition of the tomosynthesis option for mammography increases diagnostic accuracy in breast cancer screening.
Continuing to fortify its commitment to women’s health, Siemens spearheads a new way to inform patients about the importance of regular breast tissue screening through use of mammography. Having the knowledge and awareness of imaging technology’s value encourages patients to receive yearly imaging check-ups and demystifies the examination—saving lives as a result.
Siemens has released a video featuring Today Show host and breast cancer survivor Hoda Kotb. The video, available on the company’s website www.usa.siemens.com/breast-care, on social media, and on DVD, reminds women of the importance of regular screenings. Mammography allows for the detection of breast cancer earlier than self-examinations alone, and catching cancer at an earlier stage not only offers a better prognosis, but easier and most cost-effective treatments as compared to those necessary when cancers are detected at a later stage. With the availability of 3D tomosynthesis imaging as an adjunct to standard 2D mammography, for which Siemens received FDA approval this past April, women, especially those with denser breast tissue, will receive more thorough and accurate diagnostic results from mammography screenings.
“Thanks to technology pioneers like Siemens, innovation in breast cancer detection and treatment continues to move forward, with better detection today than ever before possible. I’m thankful to be here today to share my story, hoping to make a difference for others,” says Hoda Kotb, as part of her video message.
“The importance of educating patients cannot be overestimated,” says Martin Silverman, Vice President of Siemens X-Ray Business Unit. “In support of Breast Cancer Awareness Month, we are pleased to share the important message that mammograms save lives.”
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Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. The company is active in more than 200 countries, focusing on the areas of electrification, automation and digitalization. One of the world's largest producers of energy-efficient, resource-saving technologies, Siemens is No. 1 in offshore wind turbine construction, a leading supplier of combined cycle turbines for power generation, a major provider of power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2014, which ended on September 30, 2014, Siemens generated revenue from continuing operations of €71.9 billion and net income of €5.5 billion. At the end of September 2014, the company had around 357,000 employees worldwide. Further information is available on the Internet at http://www.siemens.com.